Research On The Development Of Sports Tourism In Chongqing Wansheng Economic Development Zone From The Perspective Of Global Tourism

Chongqing Wansheng Economic Development Zone is a resourcebased city transformed from mining area to tourism.During the 13 th Five-Year Plan period,it will develop all-area tourism with sports tourism as its core competitiveness.Taking the development of sports tourism in Wansheng Economic Development District of Chongqing as the research object,this paper studies the current situation of the development of sports tourism from the four aspects of resources,products,markets and formats of the whole district by using the method of literature,field investigation,questionnaire survey and mathematical statistics,and then analyzes the sports tourism in the whole district by SWOT analysis.The results show that the advantages of Wansheng Economic Development Zone are rich in tourism resources and sports resources,and there are national sports tourism brand scenic spots.Its disadvantages include low fiscal revenue,small space for developing scenic spots,lack of scenic spots that can participate in sports tourism in the whole season,inadequate safety protection measures in the whole process,imperfect supporting work such as transportation,and obviously insufficient brand marketing efforts.Opportunities have provided conditions for the development of regional tourism and sports tourism.Changes in national demand in the new era,the Beijing Winter Olympic Games has brought opportunities for the development of ice and snow sports,and epidemic prevention and control has enhanced the health awareness of the whole people.The threat is the lack of talent for sports tourism,the tourism market around peer competition.According to the concept of regional tourism development,development ideas and corresponding countermeasures are put forward.The development ideas are as follows: First,create products in the whole area;Second,supporting infrastructure throughout the territory;Third,overall management services;Fourth,the city to create a sports tourism atmosphere;Fifth,to promote industrial integration;Sixth,the fruits of development should be shared by all.The countermeasures are as follows:First,optimize product resources;Second,launch the product on a fulltime basis;Third,to promote ecological restoration and development;Fourth,upgrade the safety protection work;Fifth,the introduction of sports tourism compound talents;Sixth,take the 2022 Winter Olympics as an opportunity to develop ice and snow sports;Seventh,promote brand marketing.This study is expected to provide a reference for the optimization and upgrading of sports tourism in Wansheng Economic Development Zone to build the core competitiveness of regional tourism.