| As social and economic development, people's living standards improve,People come to realize that "health is the greatest wealth "。In the large fitness environment, the traditional outdoor sports and simple gymnastics has not improved to meet the growing requirements of health standards and life。Therefore, to accept the health club more professional, personalized training, the use of more advanced and more scientific fitness facilities, will become the trend of fitness, health club comply with the new trend of the times, has developed rapidly。The continuous progress of urban modernization and promote the development of the health club, located in Anhui Province in east China, along with the "Eleventh Five-Year " period of rapid economic development of Anhui Province's overall economic strength greatly increased. This choice has an independent legal status of Anhui Province, to operate based health services to consumers in 18 health clubs, coaches and managers for the survey, the use of literature, questionnaire, field observation, from Anhui Basic overview of provincial health club, management status and operation of overview analysis of Anhui Province, etc. Development of commercial fitness clubs and health clubs in the development process for the problem, puts forward corresponding countermeasures, the followingconclusions:1,Anhui health club to be in low-level-based, multi-choice club address in the business prosperity, population density, areas with high levels of economic development. Fitness club to adapt to the current staffing situation in Anhui Province basic level of fitness clubs, and each year the number of people involved in the health club was increasing year by year trend, but needs to be improved the overall quality of managers, coaches need to further strengthen its professional quality. In addition, health club services in Anhui Province set can basically meet the fitness needs of consumers, but the club is greater similarity between the project settings, its advantage is not prominent。2,The status quo in the management, operation and management of health clubs caught in Anhui Province optimistic about the development prospects of the club, club coaches and members who satisfied the basic attitude of the club. The club has been the development of good basic form their own business model, market-oriented higher. However, some of them relatively inadequate management of the club, the development of its regulatory system is imperfect. Club means to disseminate propaganda leaflets mainly the use of television advertising means less media and public performances。3,Anhui health club are open for full-time business opening hours every day for 12 hours or so, under normal circumstances, every day is a day 20:00 17:00 a fitness peak. Anhui health club business model to one based chain of stores and Direct, and the club dominated by private, mostly flat or in a profitable。4,As seen in our health club is not long, Anhui health clubs in the development process, there are many issues, including macroeconomic policies and regulations in place, micro-club market position is unclear, chaotic competition, fitness services identical, imperfect internal regulations , the lack of such management personnel. Therefore, the fitness club to exist and develop long-term, must form a management model for their own. Club to clear the market survey, market positioning, based on the selected target consumer groups, to set reasonable fitness programs, increase outreach efforts to strengthen the club culture to maintain the core competitive edge。... |
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