Heihe Open Country Hike Exercise Research

The wild hiking movement is a newly emerging sport in the wild or some natural environment. With the development of Chinese economy, people often work with high tension. In addition, with urbanization and industrialization speeding up, people’s living environment gradually has been far away from the nature, and the deterioration of the environment also threatens the health of human. Thus, people produce a kind of feeling to desire the nature. It will be a trend for them to be far away from the noise of the city life, forget the stress from their works and life, go back to the nature again and feel the warmth and enjoyment from the nature, has become a tendency of modern people’s demand. Therefore, since outdoor sports was introduced into our country in the 1980s, they has been developing very quickly. However, according to the present study material, there are less sports research about outdoor sports, in which the theoretical study is dominant, and the study about the wild hiking exercise activities is almost vacant. Thus, by the methods of documentary, questionnaire and mathematical statistics and interview method, we investigates the status of the wild hiking fitness activities in Heihe. On the bases of stating the development of the wild hiking to thoroughly understand and master its concept, effect, production and development, its market features and its product construction, the paper will present a series of issues we find out in the developing of the wild hiking in Heihe and come up with the appropriate measures, aiming at further sustainable and healthy development of the social leisure sports industry in Heihe. Through the research, the conclusions mainly are following:(1) In a non-sports environment or a natural environment, the wild hiking is a newly emerging leisure sport which will let participants experience the psychological experience to conquer themselves and challenge themselves.It can help people enhance their health, improve their social adaptation, master their survival skills and promote the ecological harmony between human and nature; The market of serving the wild hiking mainly shows the characteristics of "diversity on the geography and the time", "seasonality" and so on; Product construction includes tangible products and services.(2) People who engage in the wild hiking in Heihe mainly range from 21 to 50, and men are more than women; the participation of civil servants, teachers and managers with college degree and undergraduate course is higher;the participants’aim usually is to relax, take exercise and challenge themselves; their income level is above the medium level, and consuming items mainly include food, living, trip and skiing; they usually choose summer and autumn, their duration is about 5-12 hours, and their acting ways mainly include walking, skiing and mountain climbing; the lower exercise frequency and safety consciousness are main problem for them.(3) The market serving the wild hiking in Heihe has been developed faster, but it is affected by the avoidance strategy of the wild hiking fitness club so seriously that the present wild hiking fitness club in Heihe is dominated by membership, the group organization mainly includes the group activity within 50 people, and the number of full-time coaches and protectors is insufficient, and the obvious gap also exist among the system construction, the educational training and sports development.