Research On Bridge Culture Communication Strategy Of Colleges In Shandong Province

Bridge, including multi-discipline knowledge of mathematics, logic and psychology, known as one of the world three biggest intellectual sports, is popular all over the world. Since 2007, bridge has been listed as national university games officially as one of the competition projects. It has a good development in Beijing university, Tsinghua university, Fudan university and other domestic universities. However, it did not get vigorous development in colleges and universities of Shandong province.Through literature, questionnaire, expert interview and logical analysis and other methods, studied the current situation of the bridge development in Shandong colleges. Based on full understanding, explored bridge problems existing in the process of cultural transmission and development of various colleges in Shandong province. With Communication related theory, use Social system transmission mode, from a communicator, communication content, communication media, the waiters elements, explored the problems and reasons in the process of cultural transmission.The results showed that the current bridge development situation in colleges of Shandong province is not optimistic, including the low degree of attention, poor popularity, shortage of qualified teachers, and narrow channels of funding sources, form of organization management, lack of competition and so on. Bridge cultural development has a direct relationship with the spread of sports culture:bridge, as a sport, itself has a kind of sports culture; The communication of bridge culture is directly proportional to bridge courses and bridge activities; The more widely, more bridge courses, the better effect of bridge culture communication; The Universities were quite suitable for bridge culture communication because of students’ advantages of quality, the collective and time.In view of the existing problems, combined with the campus culture spread and bridge cultural transmission, put forward some culture development strategy on spreading bridge from the perspective of communication studies and campus sports culture:from the school leader and backbone teachers, students level improve bridge culture accomplishment; From the bridge culture content, the form of communication, build bridge cultural brand to improve bridge culture dissemination content; From the integration of the bridge of teaching resources, the role of bridge clubs, associations and network resources integration bridge; From the understanding of college students’ mental, stimulate interest in aspects, to overcome the fear of the bridge culture psychology by waiters and so on.