Changsha City Farmhouse Leisure Sports Industry Survey Analysis

In the 1990 s with the rise of leisure agriculture Hunan, Changsha, "farmhouse" developed rapidly, according to statistics the number of Changsha City farmhouse currently more than 2,000. In recent years, the operating conditions farmhouse aroused great attention of the government, in its slow development situation becomes even more necessary to upgrade. With the public to improve the quality of life requirements, recreational sports activities more and more popular by the general public, leisure sports industry has broad market prospects, will be one of the future trend of development of sports industry. Ten forecast in China’s sports industry in 2015 showed that participation in outdoor recreation trips will increase significantly. Farmhouse as a way for people to relax and entertainment, to promote the development of leisure sports industry to provide a broad market, while the development of leisure sports industry can increase farmers ’income, improve farmers’ lives and accelerate the transformation of the farmhouse. So, how will the farmhouse and leisure sports industry combine to promote positive and healthy development, to achieve win-win results is a topic worthy of our attention.Object of this study is to Changsha, developed relatively stable, mature, and a representative of the star farmhouse, the use of literature, questionnaire and mathematical statistics and other research methods, around the farmhouse leisure sports industry related overview, development, and the reasons for the existence of the problem, the pros and cons, the development of countermeasures development research.Studies have shown that: Changsha City farmhouse leisure sports industry has become a new economic growth point in rural areas, for recreational sports and rural economic development and provide a vast market opportunities; promote the development of the service sector, which led to the optimization and upgrading of industrial structure; providing a large number of employment opportunities, to some extent, ease the employment pressure problems; guide people’s consumption concept of health, the purpose of the spread of advanced culture. However, the contents of the farmhouse leisure sports industry homogeneity, lack of innovation; recreational sports facilities inadequate, low openness, efficiency is not high; management of leisure sports market specialized talent shortage, lower quality of service. Changsha City farmhouse leisure sports industry operators on leisure sports industry pay enough attention, money and energy into inadequate understanding of consumer spending on leisure sport is not deep, not broad awareness, consumption limitations exist; social conditions support imperfect systems development, specialized agencies regarding the lack of leisure sports training; farmhouse leisure sports industry related software infrastructure, lack of discipline and guidance policy provisions of soft power. Changsha City farmhouse leisure sports industry future periods should seize the opportunity to further guide the consumer attitudes and promote a healthy leisure concept; the government is inclined to accelerate the introduction of relevant policies and regulatory measures to further regulate the farmhouse leisure sports market; updated industry business ideas, improve marketing mix development and enhance competitiveness, improve operating efficiency; improving the social conditions of the support system, the formation of good industrial environment; strengthening the culture of leisure sports industry management personnel; focus on environmental protection, the development of green agriculture and leisure sports products.