Based On SEM Analysis Of College Students’ Low-Carbon Consumption

With the rapid development of modern economy, such problems as environment pollution, climate change, resource depletion is becoming more and more apparently. Environmental problem has become the focus of public attention all over the world. Climate change is closely related to the development of human society. In recent years, the "low-carbon economy" point has been promoted. It gets a lot of attention from the international. The "low-carbon economy" requires all countries use low-carbon technology as foundation to change the production and consumption patterns, so that we can reduce carbon emissions, protect our environment. The "low-carbon economy" can’t live without the “low-carbon consumption”, because the transformation of consumption’s mode can effectively accelerate the transformation of economic development’s mode.I read a lot of reference books and related researches to finish this paper, including domestic readings and foreign readings. I decide to use the perspective of economics, sociology and management to do an empirical research. I analyze data with SPSS and Amos, using college students’ low-carbon consumption behavior as my research object, mainly answered the definition of low-carbon consumption, current situation of low-carbon consumption behavior, what influences college students’ low-carbon consumption and how can we do to achieve low-carbon consumption. My conclusion is:low-carbon consumption behavior is refers to the process of consumers in people daily consumption(including the purchase, use and recycling process), they comply with low energy rules, low pollution and low emission. I use SEM to find out the principal factors that affect the low-carbon consumption. Preliminary results concluded that low-carbon consumption knowledge, conformity behavior, conspicuous behavior, social environment are the principal factor that affect college students’ low-carbon consumption behavior. I will give some advice and suggestion on government macroeconomic regulation and control, school, enterprise and what should college students do themselves to achieve the low-carbon consumption. The purpose is to guide other social groups of low-carbon consumption behavior through the college students group, and finally achieve low-carbon all over the world.