The Research On The Effective Use Of New Media In College Students’ Ideological And Political Education

With the rapid development of new media technology, it is more efficient and convenient to acquire, express and transmit on messages. This has changed the students’ lifestyle and their mode of living and has exerted great influence significant impact on the students’ study, life and thought. At the same time, the effective use are confronted with a great unprecedented challenges and opportunities because of the characteristics of the new media such as interactivity and openness. But new media also provides new ideas and new topic for ideological and political education work among college students, so it need to be further studied. Therefore, the effective application of new media will be studied in this paper and the exploration of new media and the ideological and political education of college students in the depth of integration and optimization will also be carried out. In order to improve the effectiveness of application new media to carry out ideological and political education of College students, it can enhance the attractiveness and effectiveness of the effective use. This thesis consists of five parts:The first part mainly analyzes from the following five aspects:the reasons for selecting this topic, the significance of the research, the domestic and abroad research situation, research methods and ideas, its characteristics and innovations.The second part mainly elaborates the unprecedented challenges and opportunities that effective application are faced with. By analyzing this problem, it illustrates the necessity of effective use among college students.In the third part, assisted by questionnaire and based on the analysis results, this paper intends to analyze the thought and behavior of the college students who is the object of Ideological and political education groups under the influence of new media,which lays the foundation of exploring effective application of new media in the ideological and political educationIn the fourth part, by investigating the current situation, this paper investigates the exploration and the difficulties met by ideological and political educators by applying the new media. The ideological and political education of college students has already explored the application of new media, which is not effective, therefore it is urgent to improve the effectiveness of Ideological and political education for college students.In the final section, a more specific and well-directed strategy is proposed after analyzing the problem of putting the new media into use.