The Research On The Application Of Self-media In College Students's Ideological And Political Education

With the advent of the information age,the development of self-Media technology is changing with each passing day.The application of self-media,represented by microblog,Weixin and QQ,has innovated the way of life of the masses and enriched people's spiritual world.The growth background of contemporary college students is identical with the development of China's self-Media technology in a certain dimension.As a result,college students have gradually become the main audience of self-Media platform.They use self-Media for learning,exploration,interpersonal communication,leisure and entertainment.At the same time,the development and operation of the media have also exerted a subtle influence on the formation of college students'ideological concepts,political views and moral norms.This influence is a double-edged sword.If well used,it will have a positive and considerable effect in the ideological and political education of colleges and universities.If poorly used,it will lead to the erosion and corruption of ideological and political education of colleges and universities.Therefore,in the process of the application of self-Media in the ideological and political education of college students,how to combine the advantages of self-Media with college ideological and political education,and how to avoid the impact of self-Media on the ideological and political education of colleges and universities in our country is an urgent issue to be solved in the field of ideological and political education at this stage.On the basis of media literacy theory,Recessive Ideological and political education theory,ideological and political education carrier theory and Marxist communication theory.This paper studies the application of self-Media in college students' ideological and political education by using literature research method,comprehensive research method and comparative research method.This paper takes the positive influence of self-Media application in the ideological and political education of college students as the breakthrough point.It discusses from three aspects:college students,ideological and political educators and ideological and political education in colleges and universities.It expounds that in the process of self-Media application,college students'self-learning consciousness has been improved,and their access to information has been broadened,thus expanding their knowledge coverage of ideological and political education.At the same time,the application of self-Media expands the educational means of ideological and political educators in colleges and universities,innovates their educational mode,and also innovates the content of ideological and political education in colleges and universities,enriches the carriers of ideological and political education in colleges and universities,and opens up a new environment for ideological and political education in colleges and universities.On this basis,this paper deeply analyses the negative influence of the application of self-Media in the ideological and political education of college students,and deeply analyses the causes behind it.On this basis,this paper deeply analyses the negative influence of the application of self-Media in the ideological and political education of college students,and deeply analyses the causes behind it.From the perspective of ideological and political educators in colleges and universities,as the professional quality of ideological and political educators in colleges and universities needs to be improved in the era of media,the controllability of educational channels,educational dynamics and curriculum structure of ideological and political educators in colleges and universities is reduced.From the perspective of ideological and political education in colleges and universities,because the self-Media guarantee mechanism of ideological and political education for college students needs to be improved,the content and form of ideological and political education in colleges and universities,the object of education and the complexity of the educational environment are aggravated in the application process of self-media.In view of this exploration,this paper puts forward corresponding adjustment methods,that is,through strengthening the self-Media literacy education of college students,improving the comprehensive quality of ideological and political educators in colleges and universities,and improving the ways to cope with the guarantee mechanism of Ideological and political education in colleges and universities,improving the operational effectiveness of self-Media application in an all-round way,so as to open up a new situation of self-modern ideological and political education.