The Research Of Sports Soft Power Characteristics And Its Constituent Elements

In the 21 st century, the soft power has become the important embodiment of national comprehensive strength; the world is increasingly attaches great importance to the construction of national soft power. Under this trend, as an important part of national soft power, sports soft power construction is also the world on the agenda. In 2008, Beijing successfully hosted the 29 th Olympic Games, Chinese athletes in the Olympic Games performance, again shows the world our country sports soft power. But this does not mean that our country sports soft power construction has become a world power, reflect on sports soft power construction situation in our country, our country still stays in sports soft power construction in attaches great importance to the sports scores and the number of gold MEDALS level, the level of the public sports culture development is still in a lower level. More importantly, at present, the academia in the study of sports soft power is dispersed, in the research of the basic theory of sports soft power is weak, the far lagging behind the development of undertakings of physical culture and sports in our country, is not conducive to support the further development of the current our country sports soft power. In this background, this article choose to physical characteristics of the soft power and its constituent elements as the research object, the basic theory of sports soft power related research, comprehensive and systematic thought that the development of our country sports enterprise providing supplies of system.This research mainly USES mainly using the method of documentary, expert interview, questionnaire survey method, three kinds of research methods, on the basis of academic research results at home and abroad for reference, to sports soft power model and three-dimensional structure theory of soft power model coupling structure theory as the theoretical basis, puts forward the theory of sports soft power components of assumption, and through the form of a questionnaire on theoretical assumptions, the constituent elements of sports soft power has carried on the comprehensive research. And based on the physical components of soft power, combined with the actual condition of our country sports soft power development, to our country sports soft power construction existing problems and restricting factors are analyzed, and finally puts forward the countermeasures and Suggestions to strengthen the construction of our country sports soft power. Through the study of this article, this paper draws the conclusion of the following five aspects:(1) sports soft power has the characteristics of five respects, namely sports soft power is persuasive, concealment, tradition, modernity, permeability;(2) the structure of the sports soft power mainly includes four elements, namely system of sports concepts, sports culture, sports, and the mechanism of interaction between them, including mechanism includes the concept of sports culture, sports system dynamic mechanism and system of sports culture, sports system dynamic mechanism, dynamic mechanism system of sports concepts, sports system.(3) sports soft power construction in our country there are a series of problems, mainly including sports concept of misconduct, the study of the theory of the imbalance in the sports culture and soft power serious lag, lack of sports news media on the propagation force and influence of outside, lack of sports news media on the propagation force and influence of outside research and the development of the sports cultural industry, soft power disconnect, soft power of the social benefit has not been give full play to the several aspects;(4) can be to strengthen the construction of our country sports soft power from five aspects, one is to establish "people-oriented" concept of sports; The second is to carry forward national sports culture; Three is to improve soft power propaganda; Four is to deepen reform and enhance the vitality of sports system innovation; 5 it is stick to traditional combined with time.