Situation Analysis Of CBA Professional League Development

CBA professional league for 20 years obtained the huge development, league from specialization to the process of professionalization, and gradually formed a premier league club, the fans, all kinds of media, and management as the main body, other groups of industrialization of basketball market. CBA league club and referring to the model to operation and management of the NBA, so far has begun to take the professional, but also exists many problems at the same time, the core is the league organization structure and management system, the defects of both policy makers and managers of specifically basketball association, and the subject of a premier league club but lack the necessary power and authority. Many clubs are calling for, draw lessons from the NBA, CBA company pattern formation, participate in the operation, in the form of joint-stock form community of interests, to maximize business interests. Promulgated by the state council "about speed up the development of sports industry, promote the sports consumption of several opinions", the "opinions" that gradually improve the sports system, encourage social forces into the professional sports, explore and try the feasibility of the professional league, sports institutionalization and standardization to improve step by step. CBA can take this opportunity to set up really is a professional league, the league for the future development of the new situation.Now many experts and scholars have put forward some valuable advice, the integrity of the study is less, but the league based on the management of the situation analysis of the internal resources conditions in the CBA league advantages and disadvantages, opportunities and threats of the external environment change of scientific analysis, and put forward some Suggestions, through the matrix analysis to provide theoretical reference for the CBA professionalization process. Through the investigation of CBA professional league as internal advantage has a good image, high brand awareness; The commercial value is big, high attention; Wonderful intense game, ornamental degree is high. CBA league currently main internal disadvantage of property right is not clear, do both; League management level is limited; Club management lags behind; League system is not perfect; Players unbearable burden, foreign control of the game. The CBA professional league of the external opportunities currently economic development provides the material basis; The sports industry policy support; Basketball mass base and demand; The slow development of other domestic league. CBA league current external threats have the impact of the NBA into China; The influence of the national team to the league; Other sports competition; The gaming industry’s attention. Of league current analysis of the strengths, weaknesses, opportunities and threats: at present the advantage of the CBA league obviously, disadvantage can be offset through reform, opportunity need timely grasp, threatened to a minimum level, while the league reform unstoppable momentum, the CBA into a new stage.