Lead Hohhot City To Horse Racing On The Culture Industry Brand Construction

In today’s society, small to the competition between people, to the competition between countries, no matter by what way or means of competition, its strength is always the first premise. Now the most frequent and most close competition is the competition between city and city, how to reflect the city’s own superiority, special and integrity in the process of competition, are all important conditions which decide the city development.The establishment of city culture brand is an important means of a city reflects its historical and cultural tradition, regional ethnic characteristics and cultural atmosphere. The overall image representing the city in the heart of the people. In the social environment of market economy vigorous development, the increasingly fierce competition, establish the city’s own cultural brand to inject new vitality and competitiveness for the city. Shaping the city culture brand, build "city selling point" is a city to win the opportunity of development, enhance the competitiveness of the route one must take.Hohhot city known as the "prairie pearl", "Qingcheng" "Chinese breasts",is also the capital of the Inner Mongolia Autonomous Region and the political,economic, cultural, scientific and educational and financial center, Chinese northern important transport hub, called the core city silver clad, Hohhot isa national historical city, national Sen Li City, national innovation pilot city,national model city of national unity and progress, national double support model city, China excellent tourism city, and Chinese economic strength hundred city. For a country with a long history and cultural characteristics of the city, to establish their own city culture industry brand imminent, to build to a comprehensive, rich cultural connotation, has a complete modern city.Through the analysis on horse racing, from various fields and comprehensively improve the Hohhot city competitiveness and influence,have local characteristics of prairie city building. The modern horse racing has many additional functions, the development of city economy, and different cultural exchanges, tourism industry and people’s growing cultural demand. The most developed, modern racing sports events where the greatest impact is not the pastoral area, but economic and cultural rapidly developing cities, between this phenomenon can be seen in the development of horse racing and the progress of the society, economy and people’s cultural demand has a regularity of the internal character of contact. Through to the horse sports brand established in development, combined with the relevant industry,into the local ethnic characteristics, to create a unique symbol image Hohhot city connotation, thus increasing the attractiveness of the city and competitiveness. Plus Hohhot city itself cultural positioning is too complex to the lack of local characteristics and national characteristics, culture is a local characteristics, is the so-called "is more national world", so the characteristicsof cultural heritage protection, development and promotion is one of the important measures to promote city culture brand construction. horse racing to protect Hohhot city infrastructure construction, cultural heritage and excavation and citizen quality raise, enhance the city image, city visibility of the expansion has a positive role in promoting. to speed up the modernization of the city, enhance the overall image of the city, is of great significance to promote the city economic and social development in harmony.