The Study On Cultural Construction Of Higher Vocational Colleges From The Perspective Of Cultural Management

The significance and function of vocational campus culture for cultivating high-quality and high-skilled talents have already been realized and focused on by the vocational education managers and related researchers. However, there are few studies combining the vocational campus construction and industry corporate culture from the perspective of cultural management. Therefore, how to study and explore the construction of vocational campus cultural and enhance the vocational education level with corporate cultural management concepts and approaches from the perspective of management turns to be a new topic and direction.This paper is mainly looking at the cultivation objectives of vocational colleges and aiming at the difficulty in the integration of cultural construction and corporate culture and insignificant effects, various viewpoints, like the’integration of vocational campus culture and corporate culture’,’integration of vocational campus culture construction and business management’, are proposed from the perspective of business management by referring the current achievements of business administration and practical experience obtained by the vocational campus culture management and constructors. Furthermore, the general approaches of campus culture construction and practice under the cultural management was summarized by combining the theoretical discussion and practice sample analysis with the campus culture established by Zhejiang Guangsha College of Applied Construction Technology:guided by the core values, with the undergraduates ideal and conviction education as the core idea, with the corporate、social organization、class、dormitory and advertising culture as the main contents of construction, to focus on the integration of vocational campus culture and business culture. With personal practice, it obtains great achievements:’four thoughts and four contrasts’theme educational activities of the college had been named as the culture brand among colleges and universities in Zhejiang, while the college has been rated as the civilization unit and student work innovation unit of Zhejiang Province.