Shandong Sports Festivals Development Research

Beginning in the1980s tourism festivals under the support of local governmentin our country the meteoric rise of all kinds of festival tourism themes emerge inendlessly, sprang up. Sports festival activities as a kind of festival activities, becauseof the sports itself, such as political, economic, cultural and social functions, not onlyin the process of urban development and play a tourist attractions, image shaper role,also because of its characteristics such as periodic, participation and experiential,become an important way for the revitalization of regional economy. Time as bigprovinces of our country’s tourism in Shandong province and the strong province ofcompetitive sports, the development of the sports festival activities both in quantityand quality is well ahead of other provinces, the existing "Weifang International KiteFestival” and "Taishan International Mountain Festival " model is the development ofdomestic sports festivals, has a great representative. Along with progress of scienceand technology, people life style change sharply, sports festivals shows thecharacteristics of the new era, the development of research and analysis in Shandongprovince sports festival activities for the development of our country sports festivalhas important guiding significance for reference.This study using the literature material method, field survey method,questionnaire survey method, interview method and logical analysis of researchmethods, certain number of festival, its large sports festivals has initially formed theadvantage by festival as the breakthrough point, in sports events for thrust, withregional characteristics festival activities and fashionable innovation festival activitiesas the form, the festival activities festival features such as the arrangement of theregional segmentation strategy. At the same time, the development of Shandong sportsfestivals also exist the following problems: lack of unified planning, the festival themerepeated development seriously; Excessive reliance on the government, weak festivalin the late development; The low level of operation management, lack of iconic sportsfestival activities; Folk sports function alienation, mass base erosion, etc.Countermeasures: overall planning by the provincial government, build synergy mechanism; Festival operation mode innovation, improve the level of marketingoperation; Enhance the consciousness of the festival brand and the implementation ofspecialized operations; Advocating "integrity protection" development mode,encourage participation between urban and rural areas. To promote the sustainabledevelopment of regional sports festivals, for the sports festival activities of relevantagencies, organizations to provide reference.