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Two-way Choice On The China Longzhou Tournament Race And Host Cities

Posted on:2015-06-10Degree:MasterType:Thesis
Country:ChinaCandidate:X M XiongFull Text:PDF
GTID:2297330467959056Subject:Sports economics and management
Abstract/Summary:PDF Full Text Request
With the background of global economy, cultural blend, hosting sports events (Mega-sport Event) has gradually become urban cities’ good choice to improve the reputation and promote strategic tool. China longzhou Tournament Race,a national and traditional event to small and medium cities, gradually forms a wide coverage and influential emerging sporting events via the broadcast of China Central Television and other media. However, the worthwhile issues, dozens of cities in the annual race series how to determine, points race site where the city decided what sort of great research value of the bid, has not been focused on profound relevant results. This study attempts to discuss the problems with the theory of management, economics and other disciplines of sports science, such as the status and history of China longzhou Tournament Race, the selected city’s standards, the held city contractors analysis, through the integrated use of expert investigation and mathematical statistics to design a " two-way choice model of China longzhou Tournament Race and its ground ". Here, I will take the Poyang county and the China longzhou Tournament Race empirical analysis as an example. The main conclusions are following:Firstly, the traditional Chinese sports,dragon boat racing, has a new life in the new socio-economic and cultural background. The fact that abroad Dragon Boat Festival exist and the growth of the domestic popularity of dragon boat races plays a significant role in its development. The race,a combine of traditional Chinese folk sports items and modern organization of the new sporting events, has a very strong social impact and economic potential.Secondly, the provincial and local government support is the most important evaluation index on the Race’ selection criteria of the held city, other indicators also include whether the sports industry has the power or national level cultural industry development plan, the degree of the people’s support, the history of dragon boat races and local economic development.Thirdly, the decision-making basis of host city’s bid, the holding of China longzhou Tournament Race, mainly depends on the funded projects form the provincial government, even from the central government. Other basis include upgrading, promote industrial upgrading county economy, the promotion of regional tourism industry development, the city’s reputation and influence and stimulating leisure sports activities. Finally, the case study about the construction of the " China longzhou Tournament Race and its two-way choice model" and China longzhou Tournament Race in Poyang County, Jiangxi Province, in2012and2013, use the empirical discussion to verify the applicability and feasibility of" China Dragon Boat Race and its bi-directional selection model".
Keywords/Search Tags:China longzhou Tournament Race, second and third-tier cities, Host Cities, Two-way choice
PDF Full Text Request
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