Strategic Management Theory Applied Research Projects In Basic Education Schools In The Network

In recent years, the development of distance education. Through building alearning society and lifelong education system of dongfeng, China’s basic educationonline school once have sprung up all over the country, most reached more than1000,but after washing, the market at present, many had less than200. Investigate itsreason, disappeared in the market tide of basic education online school a lot isbecause of a lack of long-term, global, development planning and implementation.Along with the development of the enterprise strategy theory and enterprisemanagement practice and enterprise strategic theory research focus graduallytransferred to the enterprise competition, especially since the1980s, westerneconomics and management science has been the enterprise competition strategytheory at the forefront of academic research, it is generally believed that the conceptof "strategic project management" has three elements: the enterprise, the strategy,project. Enterprise as a whole, is a dynamic system, the strategy is refers to from theenterprise strategy, the point of view of the overall project is in the daily operation ofenterprise will face one of the tasks. Strategy of "project management" is refers to theenterprise starting from the overall to analyze each project, and it is from a strategicheight and effective management. Strategic project management theory is a newconcept of project management, refers to an enterprise or organization in a certainperiod of global, long-term development direction, objectives, tasks and policies, andresource allocation decisions and management art. The SWOT analysis method isalso called "the SWOT matrix analysis method, this analysis method is mainlythrough the analysis and the enterprise survival and development is closely related tothe internal and external, the relationship between the four sorts of elements anddirection for the development of the enterprise planning and goals.Long-range education is for those who did not accept conditions andopportunities of traditional classroom education learners learning platform and the way to learn a form of education. It is different from traditional face-to-face teachingeducation, teachers and students is not the same time, not in the same classroomteaching face to face, but need to transfer and obtain knowledge through variousmedia. As a new teaching mode it has penetrated into the traditional school education,and with the development of information technology, modern distance education isgradually becoming a education form on behalf of the future development direction ofeducation. A Beijing high school net school was founded in2001, it is a Beijing highschool, nanyang education investment development group, TCL group and highlyinformation industry co., LTD. A Beijing high school online school to "let morechildren get better education for their own mission. Online school’s strategic goal is tointegrate a Beijing middle school a middle school in Beijing as the core of excellenteducation resources, create a personalized education services, making use of networktechnology is given priority to with franchising business model, development becomeChina’s basic education service the first brand, to become China’s largest educationservice agencies and the basis of China’s largest primary and middle school studentslearning community. A Beijing high school net school’s biggest competitiveadvantage is that it is typed signature "Beijing middle school of distance education,there is no fence of secondary schools in Beijing". Overall, a Beijing high school netschool of marketing channel is divided into two categories, one kind is a Beijing highschool they own marketing channel, one kind is a Beijing high school operationsthrough joining, cooperation and learning, in every region of the form of company,and to sell their products through their channels. A Beijing high school net schoolpractice patterns summarized as the following: first of all, its positioning as auxiliaryconventional classroom learning; Teaching media communication mode based onInternet resources, including online conference system under the support of real-timeclassroom; The teaching organization form for individualized learning; Teaching orlearning model is based on the online autonomous learning resources, real-time onlineteaching; In the design and development of the resources of teaching or learning,part-time instructor teaching design, script and other resources in the traditionalclassroom teaching, full-time teacher of resources will be provided by the instructormaterials processed into the remote teaching material; In service support of student learning, including online self test, online teacher FAQ, online students help eachother, community BBS communication, etc.; In terms of learning management, shallbe the responsibility of the students themselves; In terms of mutual teaching, basedon the students of the Internet and asynchronous interaction between teachers andstudents; Beijing business operations of the business model is given priority to withdirectly to the student’s model, they cooperate with local school model iscomplementary, mainly by the students share the service fee.Strategy of this paper is to use project management theory to analyze China’sbasic education network school, at the same time also on the basis of China’srepresentative in the field of school education network, a Beijing online school isanalyzed. Points out its competitive advantage, disadvantage and facing theopportunities and threats, and gave his plan for its development.A Beijing high school operations, although its momentum of developmentwithin the industry is very fast, but it also exist under the rapid development in theform of a huge crisis, if not good to solve the crisis, will affect their futuredevelopment. In fact a Beijing middle school net school also is a microcosm of thewhole industry firms and representative, its crisis to some extent and industry.Operations to a Beijing middle school can have a better development in the future,must develop a viable integrity of the enterprise’s strategic target, and in the processof specific implementation of strict on control links. Head office and branch need tostraighten out the relations between the branch leadership cannot be a perennialstationed Beijing headquarters, don’t know who in charge of regional market situation.The relationship between the company and franchisees also have good coordination,finally to establish a long-term stable cooperative relations, so that franchisees aroundthe talents and Beijing online school formed between the resultant force.