Research Based On Game Theory About Mechanism And Implement Of Colleges And Universities In Taking Part In Carring Out Intellectual Property Rights Management Standard

Promulgated by the state council of the national medium and long-term education reform and development plan outline further proposes that to speed up the pace to create a world-class university and the university of high level, a cultivate group of top creative talents, to form a group of world first-class discipline, produce a series of international leading original achievements, in order to promote our country’s comprehensive national strength. In recent years, the development of our country’s colleges and universities have become an important output resources of intellectual property rights, intellectual property management in colleges and universities in the constantly improvement, some universities have scientific research strength advantages, talent advantage, but at present, intellectual property management in colleges and universities lag behind is an indisputable fact. Through the university intellectual property management, carring out intellectual property rights management standard can promote our country university intellectual property management level, optimizing the resources distribution of intellectual property rights, leading universities of independent innovation, enhance the competitive ability of scientific research in higher educational institutions, become an important issue.This article is based on the state intellectual property office of the project "Current Situation of University Intellectual Property Management and the Standard Research". The bureau intends to develop intellectual property in colleges and universities and carry out intellectual property rights management standard, but of little literature related to intellectual property rights about earring out intellectual property rights management standard, lacking of theoretical basis. This article first through the literature to take a grasp of carring out intellectual property rights management standard, analyze the successful case that carring out intellectual property rights management standard in enterprise, and the characteristics of carring out intellectual property rights management standard in enterprise. Then, this article will analysis of the questionnaire data issue nationwide colleges:with the present situation of university intellectual property management in China, put forward the problem of intellectual property management in colleges and universities in our country, analyzes the necessity of colleges and universities to carry out the intellectual property rights management standard. Then, this article through the establishing game model of the government and university in carring out intellectual property rights management standard to analyze the constraints of government carring out intellectual property rights management standard, incentive conditions that colleges and universities to take an active part in earring out intellectual property rights management standard. At the same time establish a game model to analyze the process of government in conducting intellectual property rights management standard, the effects of commitment to action. At the end of the paper, through the analysis of the case about University Z carring out intellectual property rights management standard, proving that validation incentive mechanism based on game theory and behavior constraints can promote the implementation of the carring out intellectual property rights management standard in colleges and universities, analyze the characteristics of carring out intellectual property rights management standard in university. Finally puts forward suggestions to carry out intellectual property rights management standard in university.Carring out intellectual property rights management standard in colleges and universities is a huge system engineering, the purpose of this study is the optimization of the management of university intellectual property, only on "how to develop the university intellectual property rights, carring out intellectual property rights management standard to optimize intellectual property management in colleges and universities" study of this problem, through the analysis of step by step and game model to determine the effective conduct, carring out intellectual property rights management standard in colleges and universities is a way to improve intellectual property management in colleges and universities. This paper argues that reasonable performance management mechanism and effective government intervention can improve university intellectual property management level.