Research On Social Networking Ethics Issues

The innovation of technology brings a new communication style--socialnetworking. More and more people take part in this network. This on-line interactionowns significant superiority and effluence compared with the traditional communication.It changes the time allocation which is decided by the social subject. At the same time, itchanges people’s values and behavioral style. Social networking has become the mainmethod of people’s communication. But there are still some problems which need to besolved during the development of this online interaction. Everything has a rule, so theinternet communication also needs reasonable management and guide. Due to the lackof the related management rules, the moral deficiency in internet communicationbecomes more and more frequently. In the author’s opinion, the reasons which lead tomoral deficiency are the lower moral quality of people, the bugs exist in the internettechnology and the weak execution of related laws. The overall analysis and discussionbecome the only way to solve these moral problems and help communication subjectget out of the confusion.This article begins with the related concepts of social networking ethic. This articlemainly covers the social networking, the internet ethic and the social networking ethic,and it also respectively talks about the concepts and characteristics. Then the authorrespectively analyzes the moral problems and their reasons in subjective aspect andobjective aspect. These reasons mainly refer to the internet communication subject itself,internet technology, the related laws and network environment. After analyzing thereasons, this article comes up with the effective solutions with a view to innerimprovement and outside prevention.This article, with practical and theoretical significance, is based on the Marxisteconomic theory. From the practical aspect, firstly, it is useful for internetcommunication subject to build the good moral value judgment criteria and positivecommunication motivation. Moreover, it contributes to the communication subject todefuse the communication barriers that caused by the real communication and to thestrengthening of organic integration between on-line and off-line communications.From the theoretical aspect, it enriches the theory study of internet communication ethicproblems to some extent. It also has a significance to promote the study of applied ethics.