| Currently, with the development of economy and society, sporting events at county level have also shown a growing vigorous trend.County residents are the main participants in the sports events. Their demands of the events are related to the development of county sports events. This study attempts to research from the perspective of the county sports development, to analysis of the the demands and influence factors of residents participation in the county sports events. To provide the countermeasure and the suggestion for the further development of the county sports and to promote the comprehensive and sustainable development of sports. To provide scientific and effective theoretical and practical basis for the development of Nantong County Sports, to promote the city and county People’sresidents’ s health and to improve the quality ofresidents’ life.This study’s object is the the demands and influence factors of residents participation in the county sports events. Through literature, questionnaire, expert interviews, statistics and other research methods, research Nantong county sporting events for a more in-depth. Apply relevant theoretical knowledge, focuses on the the demands and influence factors of residents participation in the county sports events.The main contents of this article is:(1) The definition of the county sporting events, residents participation and other related concepts.(2) Investigates all five counties of Nantong Sports Development in the case.(3) Analysis of the demands of residents participation in the county sports events.(4) Analysis of factors affecting county residents to participate in county sporting events.(5) The recommendation of promoting the residents to participate in the sports events.The main conclusions of this study :(1) Specific definition of the concept of county sporting events is all sporting events in the county-level administrative counties and county-level city that is carried out.(2) Overall, every county in Nantong carries out different types and scale sports events every year. But lack the brand events belonging to the county. And the size of many events are too small, and the influence and the residents participation isn’t high.(4) Nantong city residents hope that sports events can be held by three months to half a year; They would like to watch the games;They hope that the county can undertake higher level events; They prefer the traditional fitness events andfun sports events. Influence factors of residents participation in the county sports events are divided into event organization and external incentive factors and events promotion factors.In the event organization and external incentive factors, "government efforts to support" and "for personal preferences Contest" accounted for a large proportion.(5) In order to promote the county residents to actively participate in the events, to clear the role of government in the county sports events; To increase the propaganda sports events;To build the county brand events; To carry out mass sports events;To improve the level of professional operation. |