The Efficiency Research On Ideological And Political Education Of College Media

With the development and popularization of science and technology, Campus media in the dissemination of ideological and political education plays an increasingly important role, Campus media effectiveness research has become increasingly important. Effectiveness of ideological and political education, not only need to be dominant in the classroom education, should also be a subtle infiltration in the daily exchange of information dissemination process. Ideological and political education with campus media not only expanded the vision of ideological and political education, promoted the development of education, enriched the content of the ideological and political education, also enriched the carrier of ideological and political education. With the help of campus media, the ideological and political education has got the attention of many scholars and educators who has also set focus on the research of it at this stage. In order to spread ideological and political education, this paper attempts to organically link traditional media, new media and outdoor media to make the most use of them in the process of dissemination of ideological and political ideas. The paper also pays attention to improve educators’ employment on communication technology, their quality and media literacy of the educated.This paper is mainly divided into five parts:The first part is introduction. It explains the topic selection background, meaning and research status of the research on the education in ideology and politics of campus media.The second part is the summary of the campus media.Firstly,this part elaborates the definition and classification of university campus media,and expounds its characteristics and functions.Finally,it states the advantage of campus media which spreads the ideological and political education.This paper divides campus media into newspaper and magazine,broadcasting,television,network,mobile media and outdoor media.The features of campus media is clear,specific and rapid.The basic skills are the Information conveyance function,the leading function of public opinion,the int function of education and the regulating function of entertainment.The third part analyses the current situation of ideological and political education of campus media.According to the actual situation,I designed the questionnaire and issued 500 questions.I collected the date usage of the present campus media,which can be summarized as low college newspaper and magazine utilization rate,slow update,the decline in campus broadcast using,lack of audience,low penetration of campus television,dull contents,the notice in campus network and rich information efficient utilization in mobile media, anytime and anywhere, and wide usage in outdo or media and less information. I analyses problems and causes of the use of the campu s media in the process of diffusing ideological and Political education.The fourth part is the performance improvement in ideological and political education.First of all,we must grasp the principle of education,including positive guiding principle,infiltration principle,hierarchical principle and open principle.Secondly,we should improve the quality and skills of educators and the media literacy of educators.Finally,we should strengthen management to improve collaborative operation among the new media,traditional media and outdoor media in campus.The fifth part is the conclusion.It proposes the shortage and necessary improvement on the basis of a summary of this article.