New Media’s Effects On College Students’ Ideological And Political Education Problems And Its Countermeasures Research

Today, the network information era, the application of new media like mushrooms. Among them, the Internet and mobile phone has entered people’s lives, especially the contemporary students, for electronic products is the highest degree of concern, so, taking the mobile phone and the Internet will usher in the development of the new media frenzy, under such a background, to carry out the ideological and political education popularization and create a very good condition, but, in the face of numerous opportunities at the same time, there are many challenges, were analyzed through the research of new media ideological and political education influence and problems, to explore how to effectively use the new media to the ideological and political education in Colleges and universities, has become the imminent task and mission.The college students in the new media environment as the research object, reference and summary of previous scholars theory, by using the method of questionnaire survey, and observation method, interview method and literature analysis, from macroscopic and the microscopic dimensions to carry on the analysis. And the whole piece of paper is also divided into six blocks of the framework:The introduction of the first plate is the paper, on the whole paper, emphatically explains the research background and research purpose, and using what kind of study way, and the research to illustrate the significance, as well as the innovation place and the work difficulty; The second sector focuses on the concept, characteristics of new media, the difference between new media and traditional media, and the development trend of new media; The third sector through the use of new media research situation, through the issuance of the questionnaire, the different populations and the development of new media have a preliminary understanding; The fourth section will questionnaire analysis, access to new media on college students’ ideological and political education of the positive effects and negative effects, set the target for below summarizes problems; The fifth section is mainly the ideological and political education popularization in the use of new media platforms, some of the problems. The sixth section puts forward effective feasible measures and Suggestions.In this paper, by using SPSS software, the fruits of several universities questionnaire statistical data, thus comprehensively to ideological and political education course in the process of the use of new media, analyzes the impact strength and effectiveness countermeasures for college students, contribute to the ideological and political education of colleges and universities offer help, to provide a theoretical support and advice.