A Study On Network Clustering Behavior And Its Evolution

Our country has made remarkable achievements in the fields of politics, economy and culture, as one of the rapidly developing countries. However, the development often makes a series of new problems, network group events is one of them. Popularity of the internet integrate network with traditional group events, which make social stability and harmony face new challenges. As internet users’ typical behavior during network group events, network clustering behavior’s internal mechanisms generate profound impact on the development of network group events. Faced with new threats, government need to deepen the understanding of the network clustering behavior and explore some effective ways to govern the cyberspace.Based on the results of previous studies, combined with social conflict theory, group mind theory, social combustion theory and theory of planned behavior, this article build the influencing factors model of network clustering behavior under time dimension. On the basis of classification of network clustering behavior studied by Le Guoan, this paper conduct an empirical research, summarize the evolution rule of network clustering behavior, and analyze how will influencing factors affect network clustering behavior. Finally, based on data analysis conclusions, this paper gives some suggestions about how to prevent network group events. The conclusions are as follows: 1. Attitude has a significant positive impact on “internet gossip” behavior, “internet rumors” behavior, “network public opinion” behavior, “network consensus” behavior, “network trial” behavior, “network kuso” behavior, “network fatwa” behavior and “network rally” behavior. 2. Subjective norm has a significant positive impact on “network consensus violence” behavior, “network consensus violence” behavior, “network kuso” behavior and “network fatwa” behavior. 3. Perceived behavioral control has a significant positive impact on “network public opinion” behavior, “human flesh search” behavior. 4. For the network clustering behavior, there is no significant difference between prophase and metaphase of the network group events, in the top three for behavior intensity are “network public opinion” behavior, “human flesh search” behavior and “network consensus” behavior; in the last three are “network fatwa” behavior, “network kuso” behavior and “network consensus violence” behavior. 5. For the network clustering behavior, there are significant differences between metaphase and anaphase of the network group events. Compared to metaphase, the “internet gossip” behavior, “network consensus” behavior, “network fatwa” behavior and “network rally” behavior will be strengthened, “network trial” behavior will diminish.This paper proposes the following policy recommendations based on the research findings: Consolidate the position of the government as authoritative information publisher; improve legislation and enforcement in the cyberspace; Strengthen network culture construction and propaganda; improve the convenience of information-access.