Development Of Sports Cultural Creative Industry In Fujian Province In View Of Soft Power

Cultural soft power is an important part of comprehensive national strength and international competitiveness, and sports cultural creative industry is an important part of national soft power. At present, the development of sports culture creative economy has become a boom in the world which has a successful model in the developed countries especially, for exaple in Britain and American and Japan. They are worth learning and referencing for our country. Sports cultural creative industry is a low carbon and environmental protection industry, and It is a high value-added and high profit industry which the national cultural soft power and ecological construction is specific requirements in Fujian province. Fujian province is the core area of Hercynian Economic Zone as the pilot test field which the construction of sports cultural creative industry is the specific requirements. Blue economic development pilot and of the twenty-first Century Maritime Silk Road can provides a development platform and opportunity to the prosperity and expansion of the cultural and creative industry in Fujian province.This article is written mainly from these perspectives of the Fujian Province cultural soft power and the creative economy and the construction of Hercynian Economic Zone and the construction of Ecological Province and sport cultural exchanges between Fujian and Taiwan and the blue economy in twenty-first Century and the maritime Silk Road national strategy and Fujian province sports industry planning,and using the Delphi method and literature data method and investigation method and comparative study of law and logic the reasoning method, we analyze the present situation of sports cultural creative industry development in Fujian province, and explores the advantages and constraints,at last reasonable planning and countermeasures can be gotten according to the problems of sports cultural creative industry in Fujian province.