Study On Soft Power Construction Of China’s Culture In Colleges And Universities

The connotation of the soft power of university culture is the influence of the culture and value advocated by the university to cultural literacy and moral level of teachers and students and the whole society. It is the appeal of university culture. At present, the construction of soft power of university in our country is still undeveloped, and we should construction in time. The connotation of soft power of university culture Includes two aspects:the shape of inner and appeal to the external. This paper is devoted to studying the concept, Level, performance, significance, "four in one mechanism", countermeasures and evaluation criteria of the soft power of university of our country. And the countermeasures are the most important among them.In this paper, elements of university culture are divided into concept layer, system layer and presentation layer. concept level concludes Alma mater, motto, school badge, they reflect the value of an university. System layer conclude rules and regulations, they are guarantee. The presentation layer conclude Attractive teaching, free academic, humanized management and good environment, they are appearing of value.The fundamental of Construction of university cultural soft power is making value concept permeate into four in one mechanism.