Anime Education Of Sichuan Normal University

Since the reform and opening-up, the domestic animation creation have gradually risen, and anime products abroad began pouring in the domestic market, domestic animation creation to bring certain pressure and impact.The end of last century, the domestic animation industry began to rise gradually, more and more rich content, the audience also increase gradually, also appeared a lot of original cartoon animation companies have begun to do or provide outsourcing services for foreign film and television animation company.With the popularity of personal computers and networks, people contact cartoon channel more diverse, the way to get anime products is becoming more and more convenient, more anime products began to enter into people’s life.Since then, animation creation is no longer a professionals things, as long as there is a computer, to install a few animation design software, everyone can easily create your own cartoon works.Gradually, more and more people are involved in the anime art, also appeared some training institutions.In nearly a decade, the animation industry and new changes have taken place, video games as one of animation derivatives market gradually, the domestic market also presents the hot situation,more company established, with huge talent gap.The end of last century, the domestic animation design has been set in a lot of colleges and universities, and other related professional, animation has become a popular major.Digital media college of Sichuan Normal University began to recruit students in 2007, to cultivate high-quality talents for the teaching goal of anime.After several years of development, the teachers team stronger, more meticulous, professional students is becoming more and more large scale.With the development of animation industry and the competition between the western animation education in colleges and universities. West animation education how to formulate their own strategy to become an important issue.This paper introduces the development situation of today’s animation industry analysis discusses the details of anime education external and internal environment, and studies the value chain of animation education, respectively from different levels of different types of strategic planning are put forward.Finally discussed in today’s rapidly changing era of mobile Internet. Animation education how to strategize, to face new opportunities and new challenges, and achieve sustained competitiveness.