The Research On Ideological And Political Education Under The Perspective Of Communication

China has entered into an era of rapid development of information. Dissemination of information are constantly updated, people have more and more ways of access to information, from the traditional radio, television, newspapers and new media to modern mobile phones, the Internet, which on the current ideological and political education has raised new challenges. So how to effectively use the means of communication is an important way to enhance the ideological and political education effectiveness. Therefore, the current research based on the perspective of communication, from the dissemination of the body, audience, communication process and content analysis of the communication characteristics of ideological and political education, and analyzes the challenges and opportunities of the current ideological and political education faces for use of communication principles to enhance the effectiveness of ideological and political education to provide evidence. The main conclusions of this study are follows:(1) At the present stage, effectiveness of the characteristics of ideological and political education mainly as follows: the dissemination of ideas subject of education lags behind reality development needs, education audience autonomy is limited, educational content is difficult to obtain the favor of the audience. Causes of this situation are many, including the dissemination of the body of the individual factors, the spread of audience acceptance and dissemination of the contents of the lack of authenticity and timeliness.(2) Development of communication technology to ideological and political education presented a new challenge in the new period. For example, Open challenge educators mass of information dominance, pluralistic values have an impact on the social values of college students; but also to enhance the effectiveness of ideological and political education. And also brings opportunities: the development of new media technology to expand the ideological and political education positions, means and methods to promote the innovation of ideological and political education, enhance the effectiveness of college students’ learning ideological and political.(3) Use of communication principles to enhance the effectiveness of ideological and political education of ways as follows: First, the establishment of long-term feedback mechanisms; second, to build a new media ideological and political education; and third, to build a management system of ideological and political education.