Sichuan Province Sports Industry In Exploration And Development Strategy

As a sunrise industry, sports industry has gradually become a new growth point of national economy, especially as "sports power" strategy is put forward, to develop the sports industry become the necessary condition to support strategy implementation, in this situation, the domestic various provinces and regions are began to the expansion of the sports industry chain extension, better optimize regional economic structure at the same time, relying on industry development better, stimulating local employment and enhance residents’ living standards.Major sports talent output in China, in sichuan province for the country has cultivated A large number of competitive sports talents, it is also A league football armor set sail to domestic, but relatively competitive sports glory of sichuan province, sichuan province sports industry development, compared with other domestic provinces and cities did not reach the leading level. Therefore, in order to realize the continuous and stable development of sports industry in sichuan province, further research issues related to sports industry in sichuan province, and to make future development strategy, realistic and necessary.This topic is based on the theoretical analysis on sports industry, refining and grasp the concept of the sports industry specific categories, and then from the domestic sports industry development environment and problem research, based on the development of sports industry in sichuan province, development status and characteristics of industrial structure and so on has carried on the comprehensive discussion. And through the framework of SWOT model, the development of sports industry in sichuan province on the strengths, weaknesses, opportunities and challenges faced in order to grasp the situation of sports industry in sichuan province system under the premise of directional countermeasures suitable for deployment of sports industry in sichuan province put forward, in subject research in order to better for sports development in the province contributed little of their own power.