The Research Of Beijing Urban Youth Basketball Training In Market Development And Influencing Factors

Driven by the popularity of basketball development in recent years, youth basketball training market is also hot extraordinary. Understand the status of basketball training market, explore factors influencing its development is undoubtedly important for the healthy development of lasting youth basketball training market.In this paper, through the use of literature, questionnaire, field survey on the status quo of Beijing urban basketball training market we were investigated using factor Delphi expert survey method used to determine the impact of Beijing urban youth basketball training market indicators, analysis of the factors affecting the development of the use of mathematical statistics. The results are as follows:1.Demand side: the trainees to attend primary school, junior high school-based, gender imbalance; personal interests, improve basketball skills and physical exercise are the main motivation for the students participating in the training; the main difficulties encountered by students in training is training locations too far training time is not enough, basketball poor foundation. Let the children exercise, the child’s personal interests and cultivate children’s character is the main motivation for parents to support children to participate in basketball training; networking and mobile media become the main way parents understand the training institutions; training content and quality of training and the level of coaches and qualifications is parents choose training institutions valued.2.Supply side: the distribution and training institutions provided training locations mainly in Haidian District and Chaoyang District; marketing strategy training institutions lack of innovation, relatively simple means; team coaches tend to be younger, the gender imbalance, males accounted for coaches the vast majority of coaches full-time degree is not high, more than a full-time part-time coaches coach; basketball sports colleges majors become the main force of the coaches training institutions, training institutions for professional training and evaluation of coaches needs to be strengthened.3.The main factors of Beijing urban youth basketball training market development in accordance with the size of the impact sequence is: supply and demand conditions, marketing, participating in the training conditions, social environment and coaches, the contribution rate of the order of: 14.133%, 12.523%, 12.278%, 11.373% and 9.257%, the cumulative contribution rate of 59.564%.