Abc Basketball Club Training Market Development Strategy

Great economic development which injected new vitality into education and sports have been made in our country since the policy of reform and opening up. With the development of education and sports, sports training which is an important part of sports industry has made great progress. Sports training not only promotes the development of sports industry, but also promotes the development of sports in china. Basketball is a modern sports which integrated unique technical and tactical forms, rich education and guidance functions, wide range of social impact and the huge commercial value. Basketball has a great market in China, basketball clubs and basketball schools which trained for teenagers have gradually emerged, and youth basketball training has entered the early stages of industrialization since the early 90s of last century. Athletes, coaches, referees are interrelated and mutually reinforcing in basketball. Therefore, the development of youth basketball training also greatly promoted the development of basketball coach and referee training.In this paper, starting from the investigation of sports training, culture of basketball and basketball markets, we analyzed the current development status of youth basketball training, basketball coaching and basketball referee training; To "ABC" basketball club, for example, we analyzed the strengths, weaknesses, opportunities and threats of club, proposed the brand strategy of club, investigated the brand marketing strategy of club, provided some references for developing basketball club, promoting the progress of basketball training and the development of basketball in China.