Research On Sustainable Development Of Beijing Basketball Training Market

With the rapid development of China's social economy and sports industry,people's living standards and sports consumption concept have also been gradually improved.Basketball training market in Beijing was deeply loved by the masses of teenage children,it will be conducive to the sustainable development of Beijing economic growth,promote the comprehensive development of youngsters' and children's,to create a new way of the basketball reserve personnel training.This paper studies the sustainable development of Beijing basketball training market by means of literature,questionnaire and SWOT analysis.The results of the study show that:1.The shape of Beijing basketball training institution is the quantitative type,and the training sites are mainly concentrated in haidian and chaoyang district.The training products are in various forms and can be recognized by the buyer.The parents of the students have a positive attitude towards their children.The majority of students in the market are beginners of basketball in primary and junior high schools,and mainly male students.The proportion of male and female students is about 13:1.Junior high school students are the biggest beneficiaries of basketball training activities.The coaches in the market have the characteristics of low age,high degree of education,high professional level,high degree of part-time work,short working life and large liquidity.The management team in the market is young,highly educated and short in practice.2.Through the investigation and study of present situation of basketball training market in Beijing,the Beijing basketball training market resource is rich,has a broad youth consumer groups,its development will be able to get the support of national and local policy,and at the same time there is a shortage of site resources,single propaganda techniques and market and imperfect laws and regulations and so on.But overall,the internal advantages and potential opportunities of Beijing basketball training market outweigh its disadvantages and threats.Therefore,this is conducive to the sustainable development of Beijing basketball training market.Its sustainable development is feasible.Countermeasures and Suggestions:1.Actively respond to national policies,make full use of the advantages of Beijing economy and basketball resources,pay attention to the vast consumer groups of young children,and actively develop the market of female students.2.Develop the marketing resources of Beijing university and primary and middle school basketball training,integrate with the school sports,and integrate the basketball training into the basketball training,and highlight the function of basketball training.3.To meet consumer demand,actively carry out and perfect the club league basketball training market in Beijing,solve the existing problems of the coach team,attach great importance to the training of coaches in basketball training market in Beijing.4.Promote the integration and development of the beijing-tianjin-hebei basketball training market and build a basketball training brand.5.Use the Beijing basketball training "advantage" of the market,develop new and more comprehensive management talents,improve the management system of the training institutions,to do a good job of after-sales service,strengthen the market segmentation,rich propaganda,improve the efficiency of propaganda.6.Improve market laws and regulations,raise the threshold of market entry,strengthen supervision and management of market operation,and establish Beijing basketball training market association or association.