A Research On The Social Identity’s Mechanism In Internet Society

Currently, with the substantial increase in the degree of internet of China’s social life, the rapid rise of internet society in China, the number of participants in the internet world of life (Internet users) to get a spurt of growth.Internet of social differentiation even more intense, integration seems to become more difficult. Chinese society inherited the market-oriented reform brings a variety of consequences, in real life many group, a public event, frequently in internet fermentation, the social aspects of information society rapidly presented in front of people, people’s way of life out of virtualization, free, instant, the way and triggered a a series of social norms and order, is also the social identity crisis. For a long time, people have been pursuing the certainty of life and the world. They have been threatened. People are more uncertain about the future life. Social differentiation has become more intense, and the integration is more urgent. On the social identity of the era of internet is placed in front of me, what is the mechanism of social identity, identity needs through what path can be achieved, fragmentary flowers internet social differentiation to integration problems that need to be resolved in a timely.Under the traditional society, the social relations are in the "circle" society, in the "circle" there are blood relations, geographical relations and family relations. The recognition mechanism of traditional society is based on social relationships, the formation of the blood clan identity, regional identity and identity. And when the development of modernization, and the Internet popularization and application, the traditional social relations impact, resulting in a new social relations and social intercourse form appeared new changes, so the mechanism of social identity has changed, this change is inevitable. Internet era social relationship into a "lack of communication", "lack of communication "beyond the limitations of the traditional forms of communication, with the communication anonymity, interaction in the form of stereo and communication beyond time and space of. Built in the lack of communication based on, internet of social identity formation experienced atomic individual objects symbolic sign, formed the imagined community, social representation, when the appearance of pooled and perfect, the individual atoms forming the collective imagination, and enable people to have a common understanding and social identity will be born.The internet era of social identity and traditional society of social identity comparison, explore the new characteristics of the social identity, clear social identity is based on the reality of the life world, and in the performance of the internet in the world. Three logic based on the social identity of the component elements of individual identity is the mind, consciousness and reflective action. The sense of self-Evaluation of individual identity formation mechanism of others. Individual identity as the basis of group identity and social identity, group identity elements is a common standard, collective consciousness and group relations form. After the self identity-group communication, group Parliament-group identification mechanism formation, which groups parliament contributed to the formation of the group organization, organized groups, gradually evolved into a social structure, provides the possibility for the realization of social identity, and social internet era identify isomorphism into individual elements, social evaluation and value realization. Four kinds of social identity mechanism in identity connection mode:individual, individual and individual, group, group, group, social group. The four models together arranged in a crisscross pattern abstraction, the emergence of internet social identity in the social outlook. This study is based on the analysis of the internet era of individual identity and group identity and social identity of each elements that social identity formation path, so that the mechanism of social identity in the era of internet. To provide a theoretical reference and practical guidance for favorable solution to the current social stability and development.