Under The Background Of The New Normal Economic Development The Shanghai Sports Fitness Service Industry Development Research

Background:in recent years, our country sports fitness service industry develops rapidly, expanding the size of the market, and presents the trend of diversification. And this is mainly thanks to the increasing sports consumption demand. But overall, compared with the developed countries, the development of sports fitness service industry in China is relatively backward, the cause of the author to our country sports fitness service industry for the future development of thinking. This research to China new normal economic development as the background, a survey of resident of Shanghai sports fitness service industry development present situation, analyzes the achievements and existing problems, and finally puts forward the new normal economic development under the background of Shanghai residents sports fitness service industry development ideas and strategy, to promote the prosperity and development.Research methods:this study using the literature material method, logic analysis, comparison analysis method, interview method, mathematical statistics method.Research conclusions:(1) in general, sports fitness service industry in China and foreign developed countries differ greatly.(2) Shanghai fitness club number increased dramatically in recent years, creating economic value is bigger.(3) problems existing service Shanghai sports fitness service industry, scale, systematic, and policy issues.(4) under the background of the new normal economic development, the Shanghai sports fitness service industry development idea is:the shift from the pursuit of scale to intensive; From the structure adjustment to industrial structure optimization, the demand of sustainable change; Government policy innovation, guarantee for regional harmonious development, further release enterprise vitality.(5) the new normal economic development background, the sports fitness service industry in Shanghai should promote the sports fitness service industry talents construction, promoting sports fitness service knowledge innovation level, increase the supply of basic sports facilities, maintain and safeguard the legitimate rights and interests of private enterprises.(6) under the background of the new normal economic development, the Shanghai sports fitness service industry should optimize the structure of sports consumption and policy environment, cultivate residents’ sports consumption consciousness, paying attention to the development of the sports fitness service consumption market.