A Case Study Of O2O Management Model Of Badminton Venues In Changsha City

With the rapid development of Internet,the Internet has been widely used in the fields of study,entertainment,communication and consumption,and has a profound influence on people's lifestyle.In October 2014,the State Council ‘on accelerating the development of sports industry to promote a number of opinions 'put forward the goal of sports consumption,to the sports industry as a solid force to promote the economic and social sustainable and healthy development of the national fitness,will rise to the national strategic level.A ripple,in the background of ‘Internet plus' birth out new business models: O2 O model,the sports industry was full of new vigor and vitality.In the new era of national fitness,sport venues badminton venues as the public choice,how to choose high-quality badminton venues,how to choose the appropriate exercise tim e,they are concerned.In this context,to make the badminton venue management mode more convenient,and further play the role of badminton in the national fitness,and make full use of the advantages of the Internet has been more and more attention.This paper uses literature,case analysis,questionnaire survey method,field survey method,comparative analysis and mathematical statistics,the status quo of badminton stadium management Changsha city and Changsha badminton venue O2 O business model are discussed.Through the investigation and analysis found that the Changsha City Badminton Stadium mainly adopts the traditional business model,although there are a few badminton stadium business comes to the Internet,but the Internet has low level of operating mode,single channel reservation venues is lagging behind,the user experience feedback channel is not smooth,poor service quality,lack of corresponding operators management experience and other issues.In view of these problems,this study takes an are na in Changsha as an example and tries the O2 O management model.The case shows that from a consumer perspective,can make timely feedback,enhance the consumer experience,consumers save time and money;for businesses,can improve the operation efficiency,optimize the badminton stadium venues allocation of resources,reduce the vacancy rate,raise the stadium venues brand recognition;for the O2 O platform,can maintain the market a fair and effective connection of businesses and consumers,users and busin esses to collect more data;for the whole market,can maintain fair market,safeguard the legitimate rights and interests of consumers and businesses,to form the active and healthy market environment.Thus,O2 O management model will be one of the mainstream modes of stadium management.the brand recognition of venues;For O2 O platform,can maintain a fair and effective connection businesses and consumers,market data collected more users and merchants;For the whole market,can maintain market fairness,protect the legitimate rights and interests of consumers and businesses,forming active healthy market environment.Thus,under the background of ‘Internet plus',O2 O business model will be one of the mainstream of the sports venues management mode.