A Comparative Study On The Content Construction Of Chinese And American Elite Portal Website

University portal is a virtual window of the university in the network world, and it is the important platform of information management and daily communication. Along with the development of science and technology and social progress, the construction of the university portal website has also been an unprecedented development. But because of various reasons, the actual utilization rate and the attention of the university portal website is not good enough, and not to give full play to the education and teaching, management, publicity, service and other functions of the portal website. How to give full play to the positive role of the university portal, and then get the user’s favor, and for the education and teaching, management, publicity and other services is the original intention of the establishment of campus portal.This paper in Peking University, Tsinghua University, Harvard University and Massachusetts Institute of Technology four schools as the research object, using the method of literature research and comparative study, the first analysis of the present situation of the construction of basic education and the characteristics of Chinese and American schools portals, and separately from the home pages and page design, graphic design and page personalized service function etc. after the comparative analysis, further education from the focus map information portal site settings, undergraduate enrollment construction, campus life, continuing education and information updates are compared and analyzed, and found the following problems in the construction of Chinese portal:the first is the aesthetic education is not prominent, the quality education should be strengthened; the second is the humanization is not perfect, take the student as the center; the third is the focus map education information management is relatively strong enough, Backward; the fourth is the humanities environment is not perfect, the educational idea is lag.Finally, through the deep mining gateway website construction existing problems by put forward some targeted suggestions, in order for the portal website construction in the universities provide certain reference and reference:the first is to firmly establish the student-centered, portal website construction in Colleges and universities for students; the second is to promote environmental education project, to create a harmonious campus; the third is to strengthen management portal, highlighting the sense of service for students; the fourth is to promote quality education, to promote the development of lifelong education.