The Study On The Communication Effect Of Zhengzhou University Portal Website Under The Background Of First-class University Construction

In September 2017,the Ministry of Education,the Ministry of Finance,and the National Development and Reform Commission issued the Notice on Promulgating the List of Universities and Construction Subjects for World-Class Universities and FirstClass Disciplines,and announced the list of universities for building world-class universities.Zhengzhou University was selected.Building Zhengzhou University into a world-class university is the expectation of more than 100 million Henan people to enjoy the country’s high-quality higher education.It is also a full recognition of the achievements of Zhengzhou University in recent years.The construction of a first-class university is inseparable from a first-class faculty,first-class school conditions and first-class governance capabilities.At the same time,it also needs a first-class campus culture construction and information dissemination platform.As the main propaganda position of the school and an important platform for information dissemination,the portal should keep pace with the construction of first-class universities.This paper takes the construction of first-class university as the research background,and takes the construction of Zhengzhou University’s portal website and its propagation effect as the research object.Firstly,it briefly introduces the development and construction process of Zhengzhou University’s portal website,and analyzes the requirements for the revision of the portal website after Zhengzhou University’s entry into the world-class university construction sequence,that is,it should be able to rapidly improve social service capabilities and international influence,and inherit the innovation of the Central Plains.Excellent culture,strengthen the ideological education of teachers and students and the cohesiveness of alumni,and improve the open mechanism of school affairs.Secondly,through the research methods such as questionnaire survey,in-depth interview method and sample survey method,the effects of communication on the portal website of Zhengzhou University are analyzed from the aspects of cognitive effect,attitude effect and behavioral effect;and from the subject of communication,audience and communication environment it analyzes the factors affecting the communication effect of Zhengzhou University portal.According to the research,in the portal of Zhengzhou University,the main body of communication is weak in censorship,the political content of the content is strong,the attraction of teachers and students is lacking,the appearance and content style of the website are single,the enthusiasm of users to participate in interaction is relatively low,and the click rate of information is released.Lesser problems.Finally,from the aspects of enhancing the practicability,service and interactivity of the website,it puts forward corresponding countermeasures and suggestions for improving the communication effect of Zhengzhou University portal.Suggestions include: design should reflect scientific color matching,structural design should reflect convenience;optimize use of functions,improve work efficiency,create English layout,strengthen international communication;increase interactive platform,protect audience rights,develop interactive software,and create an all-media platform and so on.The innovation of this paper lies in the research on the university portal website and its propagation effect in the context of the construction of a first-class university.No relevant research results have been found in this field.However,there are still many shortcomings in the research process.For example,because the audience scope of Zhengzhou University portal cannot be accurately defined,the results of the survey will be biased.The data from other top-level university construction portals is insufficient,and scientific comparison cannot be made and so on.In the follow-up study,the author will continue to deepen the development of this field,provide higher quality research results and countermeasures to improve the communication effect of university portals,and better serve the construction of first-class universities in colleges and universities.