Research On Community Fitness Team’s Organization Identification Characteristics To The Formation Of Their Organization Identity

With the Third Plenary Session of the 18 th Central Committee for the transformation of government functions and the advance of the reform of the government public service system, the social sports organizations has become the undertaker of government function in the new period, It is a new trend for the new stage to establish a mechanism of community mass sports operation, which is based on the combination of public service and market operation. Among them, to stimulate the vitality of social organizations has become an important issue, although community fitness team is not the registered social groups in business sector, it is the main body of the community sports, and a powerful guarantee for the development of social sports. The contradiction between residents’ growing demand for public sports service and the overall shortage and low quality supply of public sports service has gradually become one of the prominent contractions in the process of China’s efforts to build a sports power and fulfill the functions of public sports services. Therefore, how to promote the development of the fitness team scientifically and effectively and ensure it plays a role in the community sports has become a new topic in the study of social sports.This paper discusses how to promote the development of fitness team from the perspective of organization identity, although the theory of organization identity and its related research have been carried out for a long time in the sociology of science, it is rare to apply this theory to the field of sports to explore the development path of sports organization. This paper adopts literature method, questionnaire survey method, mathematical analysis method and logical analysis method to study the relationship between organization identification characteristics, organizational identification, performance of team members and team performance in the fitness team. In addition, this paper use the structural equation model for data analysis, the final conclusion is as follows:Firstly, the member who holds a positive evaluation towards the organization identification characteristics has a significant positive effect on the organization identity. And in the characteristics of organization identification, the operational advantages exerts the greatest influence towards the formation of organization identity, internal management is the second, followed by activity characteristics and leadership characteristics. Secondly, the promotion of organization identity will lead to the generation of team members to organize a favorable behavior. By using the structural equation model, we found that organization identity has significant positive predictive effect on the behavior of members. Besides, organization identity will enhance the impact of organization identification characteristics on the behavior of members through the mediating effect. Thirdly, the relationship between assessment results of current street community fitness team and internal management and activities characteristics is not significant, which means that organization identity does not have a mediating effect here. This results reflect the current development of community fitness team rely more on management and supervision departments and have not formed an independent development trend.Through the above conclusions, related departments should strengthen organization identification characteristics and actively guide the development of the fitness team combined with the features of the street to help establish its distinctive characteristics in the management process. Related departments are also supposed to promote the level of organization identity of team member by strengthening internal management and by training to improve the leadership of the leader. Ultimately these measures can contribute to the rapid growth of the fitness team, and actively play a role in the national fitness and unity fitness enthusiasts.However, due to the shortage of relevant aspects of the research and practice, this paper works as an exploratory research, the conclusions and suggestions are all in their limitations, and need to be proved by more practice.