Research On The Development Strategy Of Folk Fitness Organizations In Hubei Province From The Perspective Of Self-organization Theory

With the implementation of national strategies such as national fitness and healthy China,the awareness of physical exercise to promote physical and mental health has been deeply rooted in the hearts of people,and the demand for participation in sports is also increasing rapidly.Surge in demand as people participate in sports,according to the common interests of free association sports social organizations appeared gradually,active in the people side of civil fitness in tissue mass sports activities,enrich people's life,meet the demand of mass sports play a significant role,become an important organization part of the social organization of sports.With the title of "a study on the development strategy of folk fitness organizations in Hubei province from the perspective of self-organization theory",this paper expounds the connotation of the self-organization theory and defines the concept of folk fitness organizations by using the research methods of literature,expert interviews,field surveys and questionnaires.Based on the field investigation of the folk fitness organizations in Wuhan,Huanggang,Ezhou,Yidu,Shiyan,Enshi and other areas in Hubei province,14 experts were interviewed,including 3 in depth,and 452 valid questionnaires were issued and collected.Based on interviews and questionnaire data analysis,summed up the Hubei province folk fitness organization is now developing scale,age distribution,the source of management personnel and the members of the organization produce the profiles,such as way to organize projects,activities,sites,general situation and so on organization to participate in sports activities,and Hubei province folk characteristics,realistic role in the development of fitness groups,and organizations are the main social function.The research found that there are the following problems in the folk fitness organizations in Hubei province: the lack of social resources,the lack of organizational viability;Legal identity dilemma,limited organizational development;The internal mechanism is not sound,organizational self-management ability needs to be improved and other practical problems.Inview of these problems,the author puts forward: make use of the stock of sports venues,do the increment of excellent talents;Obtain legitimacy identity through multiple channels and cultivate organizational development capacity;Establish the organizational management structure,standardize the fund management methods and other strategies.In addition,the paper organically combines the self-organization theory with the cases of folk fitness organizations,and analyzes the open environment,the development power of competition and coordination,and the organizational evolution form of folk fitness organizations.Thus,to promote the healthy and sustainable development of hubei provincial folk fitness organizations.