Researching The Management Environment Of Xi’an Small And Medium Sized Private Capital Investment Commercial Fitness Club

Objective: In today’s rapid development of market economy, private enterprises in our country economic society is playing an important role, especially in economically developed southeast coastal areas, private economy, and even become a dominant force in the local economic development. The development of the national fitness is trapped in various kinds of problems are hard to get out, private health club duly filled the lack of government exist in each aspect, has become the most direct private capital to enter the mass fitness the broadest way. Private capital into the fitness leisure industry, expand the scale of the industry, to provide a broader exercise field, and more professional fitness guidance, private capital into the benign development of the sports industry has become the indispensable important component.Methods: This paper adopts literature data method, expert interview method,questionnaire survey method, mathematical statistics of Xi’an City, small and medium private capital investment in the fitness club environment research, in Xi’an City 150 sports fitness club selected the 50 to fitness program for the main business, and in industrial and commercial tax and Sports Bureau for the record of the fitness club business as the research object, through of investment managers, club managers and club members visited the survey, of Xi’an City, small and medium-sized private capital investment in the fitness industry present situation, difficulties of analysis,explore the reasons, and puts forward some suggestion for improvement.Conclusion:(1) By 50 xian xian city management environment of small and medium-sized private capital investment fitness club, the club’s market positioning,operation conditions, serve the society intend to factors such as the problems are: the current xi ’an fitness club number but most of the management is not standard problems; Xi ’an fitness club industry no unified regulation into the threshold of industry standard; The club from coaches level and quality of the good and bad are intermingled; Club industry internal frequent vicious competition events, are not willing to provide the corresponding social public welfare activities and so on. For the current industry situation, investors and practitioners generally want the government to introduce corresponding policies and regulations to ensure industry standardization,hope to be able to get the support of the government functional departments and help.(2) During the investigation depth profiling fitness industry at present the plight of the existing difficulties and face, such as: lack of financing channels, high operating costs, the prepaid system is imperfect, the lack of regulation, etc., which is with high operating costs and the prepaid system not perfect as the main problem. On the other hand, the lack of government support for the fitness industry regulation and also is one of the reasons for the present situation, mainly includes the lack of market management, not a sound industry standards and the supervision and management mechanism, the lack of the small and medium-sized private capital investment of the fitness industry policy support and financial support, etc.(3) The policy support and guarantee of the government intervention is to improve the small and medium-sized capital investment environment, the fundamental solution to the plight of the fitness industry,. Only with the ability of government functional departments involved, to make private health burden.Music department can improve the investment environment. By establishing scientific and normative industry admittance system, fitness club rating standard, standard fitness instructor training and evaluation, making fitness industry industry laws and regulations, set up a special fund to the fitness club to give corresponding support, etc.,are effective ways and means. At the same time, the private enterprises in the process of investment business fitness club should first be self-discipline, formed a mature rational management idea, to ensure the healthy development; To improve the business profit model of the single, profitability is relatively unstable status quo. At the same time, the fitness industry market should be established according to the market risk faced by a set of emergency mechanism. This method can also help "immune" fitness club to improve performance, out of the woods.