The Empirical Study Of Assessment Center Based On Competency Model In Sellers’ Training

In the era of knowledge economy, training is the guarantee of the individualskeeping competitiveness and the organization achieving lasting development. On thebase of literature analysis, the article makes the assessment center based oncompetency model using in the training, and empirically train the sellers in DBcompany. This study investigates the feasibility of the using of assessment centerbased on competency model in training, and furtherly analyze the evaluation of thetraining. This study is divided into three parts.First, building the competency model of sellers in DB company. The article usesthe method of behavior event interview to collect the information of the sellers in DBcompany and coding the information. This study show that the competency model ofthe sellers in DB company includes: initiative, interpersonal understanding,. impactand influence, relation building, selling knowledge and skill, analytical thinking andachievement orientation,flexibility,responsibility,self-confidence,conception thinking,self-control and customer service-oriented. There are significant differences betweenthe high-performance team and the-normal performance team on seven competencies,such as initiative, interpersonal understanding, impact and influence, relation building,selling knowledge and skill, analytical thinking and achievement orientation.Second, designing the assessment center based on competency model. This studydesigns the form and content of the assessment center based on the buildedcompetency model. The assessment center in this study includes three exercises:leaderless group discussion, presentation and role play. Meanwhile, the study tests therater consistence of the assessment center. The result shows there are no significantdifferences among the scores.Three, implementing the empirically training on the sellers in DB company usingthe assessment center based on competency model. The study implements thepractical training on the sellers in DB company using the established assessmentcenter based on competency model as the method and content of the training. Thearticle analyzes the evaluation of the training when the training ends. The study usesthe questionnaire to evaluate the results on the reaction level and learning level, theresult shows that the individuals satisfy with the training and learn some knowledge during the training. At the same time, the study uses the pre-test and post-test of singlegroup to evaluate the result on the resulting level and test the differences between thepre-test and post-test performances of the individuals and the organization. The resultshows that there are significant differences among the pre-test and post-testperformance of the individuals and the organization, but it is still need more analysison the influences caused by other factors.This study leads the competency model into the personnel assessment andexplores the using of assessment center deeply. In the empirical study, the study usesthe assessment center based on competency model by breaking the traditional trainingmethods. The study provides some value to the research on the theory and practice ofthe training in the future.