Research On The Reform And Exploration Of Management Model For The Domestic Small And Medium-sized Firms

This is the middle stage of the central government to implement the "TwelfthFive-Year plan”, China’s financial market, especially the stock market, has changed alot in the past few years. Financial regulators introduced a number of policies tosupport the securities trader. During this critical period, the small and medium-sizedbrokerages need to change their own business model.At present, the brokers are in stable environments. In this environment, small andmedium-sized firms cannot continue to develop through their own brokerage business,they will be merged by larger firms. Therefore, the small and medium-sizedbrokerages are an urgent need to change their business model. In reality, they will facetwo problems, including poor basis and some firms have a region of very strong. Andthe advantages are flexibility and rapid transformation. In the business field, thebrokers need to change their management mode, one needs to expand the scope ofbusiness, such as increasing the IB service, the straight investment business and thenew third board market, on the other hand, they need to be customer oriented,integrated to the main business, realize the sharing of resources. On the other hand,they need to be customer oriented, and integration of the main business, so as torealize the sharing of resources. In addition, an important condition is to personneltraining and reserve for the successful development of brokers. The basis for reform isto manage and control risks within the company, the first is to do a good job in thecompliance management of enterprises, enhance legal consciousness andself-discipline of employees; second is the risk control block trading and proprietarybusiness of the company.In this paper, the listed company Northeast Securities is an example, in order toanalyze some specific problems in small and medium firms at present. Such as thestick to the original mode, the poor saving and the weak groups of customers, not toseek innovation and development, excessive brain drain and so on. At the sametime,the author has put forward some corresponding solutions for these problems.