Research Of New Product Development And Green Design Strategy In Children Carrier Products

People live in an abundant civilized society with new technology andindustrialization development while the nature resource on the earth is extraordinarilyconsumed and more and more trash is produced damaging our living environment.Among them, most of the fossil energy is not recyclable and renewable, and theywould have been exhausted in near future.With industrialization and city expansion in many developing countries, theenvironment suffers from huge sums of damages. The wide range of dust fog in Chinaat the beginning of this year, reminds of us that we are close to the limitation of theenvironment could bear. We rarely see the blue sky and white cloud, green mountainsand clear rivers in most developed area in our country. Green design is a significantway of altering the unsustainable developing mode.Toy is a very important partner of children which benefit for children brain andbring them plenty of warm memory. Thanks to the vast variation of toy productsevolving and children education on early stage, result in they are less interest in toysand the toy product life cycle shorter and shorter causing more resource consuming oreven waste. The application of green design could slow down the process of resourceconsuming and reduce the impact on the environment.Baby carrier belongs to toy products which are very common in children dailylife, like stroller, ride-on, trike, scooters etc. Most of them are out-door product thatcan bring a lot of fun for children and allure them to go out and play sports to improvetheir health instead of sitting on sofa and watching cartoons.In this paper, according to the trends of toy product development and marketpositioning to research green design strategy, green design will associate with everypart of baby carrier product life. With our creativity, minimize the damage on theenvironment during the manufacturing, transportation, using and recycling. On theother hand, making salable new product is always a challenge for many companies. Itis achievable to provide safe, healthy, green, comfortable and children-loved productsby researching new children carrier product development according to advanced NPDtheory and tools. As another point of view, the nature resource consuming could bedecreased because of the reduction of unsalable products.