Research On Design Of Real Estate Company Organization Management And Control Based On Strategy

The problems such as low concentration and extensive management in real estateindustry have been becoming obviously more serious since2003. In the long run, thereal estate market will return to a stably developing stage accompanying with themacro control. The companies will meet new opportunities in the whole industryshuffling.The real estate companies have to reassess the developing strategies, draw on themanagement practice of excellently running enterprises, and adjust and optimize theorganization structure when facing to the pressure of existence and developmentbrought by the Control. And companies should continue to significantly enhancemanagement and efficiency.The paper discusses relevant theories of the operation and management,organization design, control practice and development of real estate market, andanalyze future development strategy of real estate companies and organizationcapacity waiting for training. The paper explains how to design organization structureand manage efficiently projects for supporting business development in accordance todevelopment strategy by introducing the case of organization management and controldesign in DK.The paper is divided into four parts: firstly, reiew on design theory of operationmanagement and organization structure; secondly, analysis on the macroenvironments, competitions, development trends, choices made in company strategyand organization capacity; thirdly, elaborations on the practice in group and projectmanagement model and propose organization management design; fourthly,demonstrations on management positioning and pattern of DK following the designsteps and explicit explanations on design procedure of organization managing system.