A Study On The Profit Mode Of E-commerce In China’s Plastic Chemical Industry

As a new business form, electronic commerce which developed rapidly and displayed greatpotential in economic development, has been highly regarded and widely supported by thegovernment during the past20years. Now, not only large informationtechnology companies invest the e-commerce with great passion, but also the traditionalindustries have set foot in the field of electronic commerce. The chemical industry istraditional. In our country, it is the pillar industry of the national economy. Obviously, thedevelopment level of e-commerce should not be lag behind. So it becomes a priority toincrease the strength of chemical industry with the help of e-commerce. Based on ourconditions, how to effectively improve the industry’s e-commerce enterprise profit marginhas important practical value and strategic significance. Firstly, this article analyzes theconstituent elements and influence factors of e-commerce revenue model. Then based on thisresearch, we try to explore and found out the e-commerce’s profit mode which is suitable forthe industry of our country.First of all, the concept of e-commerce’s profit model and the present research situation athome and abroad was analyzed. We found that exploring e-commerce revenue model fromthe perspective of industry was one of the most important research fields of the domesticscholars. However, e-commerce profit model in chemical industry was seldom mentioned.Secondly, the profit model of e-commerce enterprises was discussed from the perspective ofvalue creation structure. On these grounds, the constituent elements and evaluationmethodology of e-commerce profit model was proposed. Then, factors which influence theprofit model of chemical industry in our country were investigated, including the aspects ofmacro environment and market competition environment. Finally, the profit model ofe-commerce enterprise in chemical industry was well discussed and presented acomprehensive survey by taking G company and alibaba as example. Accordingly, anadjustment scheme for G company was proposed.Taken together, our research provided theoretical guidance and constructive opinions for theoperators of e-commerce enterprise in chemical industry to establish effective andappropriate profit model.