Study On The Profit Model Of Electronic Commerce In Hunan Xinwang World Co., Ltd

In recent years, China’s e-commerce development is more and more rapidly, the scale becomes bigger and bigger. Many companies involved in e-commerce, however, because our country consumers affected by the concept of “free charge”, many e-commerce enterprises haven’t find a suitable profit pattern for the long-term development of China’s e-commerce industry. Based on this, this paper focuses on the typical electronic commerce enterprise’s profit model research, which has great significance to our country’s electronic commerce development.Taking the Hunan Xinwangtianxia media co., LTD as an example, using the normative analysis, comparative analysis and SWOT analysis method, study the Xinwangtianxia business profit model. First of all, this paper expounds the domestic and foreign related research dynamic electronic business profit model, secondly, combining with related theory analysis of the electronic business profit model, discusses the current types of patterns for e-business in China and its profit model detailed; Then, study sponsored by the Xinwangtianxia media co., LTD.in-depth, small and medium-sized enterprise brand hunan shaoshan letter O2 O e-commerce platform of the operating mechanism, profit model, analysis and summary the letter hunan shaoshan smes O2 O e-commerce platform sa the main characteristics of profit model, and put forward Suggestions for improvement its profit model. Finally, this paper argues that: give full play to its own media advantage, based on B2 C + O2 O hunan shaoshan letter of small and medium-sized enterprises O2 O e-commerce platform, it will shine brilliantly in the field of e-commerce in the future.