Research On The Procedure And Organization Of New Product Development In X Corporation

In this age there is widely known that the actual competition between the enterprise is the competition of the product, so the new product management is more important for enterprise. At present, the degree of attention in many enterprises on the development of new products is not enough, in the new product development decision and management process are often taken by experience way of doing things, they haven’t established detailed, systematic management system, it cause many issues in the new product development such as poor efficiency, the benefit of investment can not reach.In the early period, the business of X Corporation is focus on the mold development, and later some changes occured, X Corporation enter the production field. In the product development stage, X Corporation is facing the new product development process is not clear, organizational responsibilities unclear, seriously affect the efficiency of the development of new products. The study appeared in the new product development process, combined with their own actual situation, X Corporation establish and implement the development process and organization, and thus significantly improves the development of new products.This paper gives a detailed analysis of X Corporation ’s new product development process and organization setup, operation, and the implementation of specific work content, to the organization of new product development, new product development process, the development of new products review as the main research contents, and summarizes the X Corporation to establish and implement new product development process and organizational experience, which can be referenced by other enterprises.This paper is organized into five parts. The first part introduces the research background, briefly describes the problems of new product development and the background of the implementation of X Corporation’s new product development process and organization. The second part discusses the research results of new product development process and organization. The third part introduces the status of new product development management of X Corporation, details the function of new product development organization, new product development process and specific content of X Corporation. The fourth part discusses the operation management of X company new product development process and organization, introduces the definition of the new product development stage, development review, design change management, product development information system structure, etc.. The fifth part introduces the achievements of X company carries out the development process and organization, then throw out some suggestions for other enterprises to establish and implement the procedure and organization of new product development.