The Application And Analysis On Inner Mongolia Power Marketing Technique Supporting System

With the enterprise overall efficiency as the center, set up to meet the needs ofthe market of electric power marketing system is of great significance to themarketing of Inner Mongolia electric power. The target is to achieve the unification oftechnical support platform business Inner Mongolia Power Company marketingmanagement work efficiency, improve the level of overall marketing businessstandardization, reduce the power marketing system construction cost and operationand maintenance cost.In the process of construction of marketing information system, met a lot ofdifficulties, in order to thoroughly improve the old management concept, theintroduction of advanced management idea, unified design ideas, a lot of work to do.At the completion of construction of marketing information system, for the sakeof application and practical marketing management, the parties pay great efforts.Later in the actual application of marketing information system of marketing work,people found the marketing information system of marketing the work efficiency,improve marketing management has the very big enhancement, management concept,management means, management measures for enterprises to enhance staff veryhelpful.Development of the first domestic power supply enterprise marketinginformation system are discussed and analyzed, and carried on the marketinginformation system application and development trend in domestic study. Then, fromthe system structure, characteristics, functions, design and development of the thought,method and the system applications, introduces and analyzes the actual situation ofInner Mongolia electric power marketing technical support system construction.Finally, according to the actual effects the marketing technical support systemapplication, points out the existing problems, and puts forward the feasible proposal.