Study On The Strategic Development For Changchun Chengfeng Foam Packaging Company Ltd.

In recent years, the development of China’s automobile industry is growing byleaps and bounds, the Changchun area of the automobile and related industries benefit.This makes some of the Changchun local small and medium-sized parts supplyenterprises ushered in a rapid development period. But because of the domesticautomobile competition is intense, the price war after another, the overall test vehicleprice, environmental protection and energy saving requirements and other factors,seriously restricted the development of these small and medium sized enterprises. Inaddition, the small and medium-sized enterprises generally exists in the managementsystem is not perfect, the management level is not high, has brought the huge pressurefor the development of enterprises.Changchun into abundant foam packing Co., Ltd. is a new type of production ofgreen packaging products professional enterprises, the main business is the businessof auto parts packaging products. Since the establishment of the company, operatingin good faith, innovation of science and technology, safety and environmentalprotection principles, to provide practical professional EPE foam plastic packagingproducts for customers. Major customers include FAW-Volkswagen, FAW-car,FAW-Feng Yue, Changchun Huatao etc.In recent years, Changchun Chengfeng foamed Packing Co. Ltd. by virtue of thebasis of good product, solid customer relationship is developing rapidly. The volumeof business has increased at the same time, the scale of the enterprise has alsoincreased. Changchun into the development of leading enterprises Feng foampackaging Co. Ltd. is to the EPE foam plastic packaging products. But, at the sametime, the rapid expansion of enterprises but also exposed many problems, such as thecompany’s main business of EPE packaging in Changchun local market saturationphenomenon occurred, the company’s own difficult transition, business developmentcapacity shortage. At present, the company is in a rising stage, facing the fierce competition and development bottleneck, the urgent need to develop a strategy todevelop a reasonable and scientific, to make Changchun into abundant foam packingCo., Ltd. on a more robust development road.The development prospect of auto parts packaging industry analysis of thedomestic auto parts development trend, the development of Changchun cityenvironment, the auto parts industry in Changchun city and competition status,combined with the enterprise resources, the factors of human status, the key factoranalysis of Changchun into the business environment Feng foam packing Limitedcompany’s opportunities, threats, advantages and disadvantages and so on, putforward the necessity to the development strategy of Changchun Feng foam packingCo., formulation, and formulate development target and correct direction forenterprise.Changchun Chengfeng foamed Packing Co., Ltd should adapt to market changes,actively expand new business, make full use of environmental protection EPEmaterial characteristics, promote its application in the market. The maximum extentplay to the size of the business advantages, for customer development auto partspackaging products, to ensure that the main business of the leading position in themarket. The company should improve their management capacity and humanresources, to develop reasonable and company system and work flow. Can the benignoperation in the case of a corporation, and gradually enhance the subjective initiativeof all staff, improve the overall quality of employees, to optimize the maximumextent for the enterprise existing human resources condition.Changchun development will become a continuous innovation, and improve themanagement of enterprise Feng foam packing Co. ltd.. In addition to choose the rightcompany development strategies, also need the management of the company to makereal changes, the company’s primary employees to update their ideas and skills oftheir own, so that enterprises can make the right judgments in the face of fiercemarket competition, the realization of the company’s business objectives, create moreprofit for the company.