Diagnoses Research Of Competition Power Of NS Port

NS port is the main force driving Guangzhou port container throughput growth,and alsois the core of Guangzhou port in the future. NS port has introduced the advanced managementof container port, with the maturity of many famous intermational shipping company’stechnology and rich experience to develop the new intermational routes, attract morecontainer source. But the throughput of data in2006to2013by comparing the NS port to itsmajor competitions in Shenzhen port, Hongkong port,we found that,although this ratioincreased year by year,But in2013, NS port container throughput of Shenzhen port containerthroughput of43.8%only, throughput of Hongkong port45.8%only. This performance is acertain gap between the target to become a regional hub port for NS port. Therefor, thediagnosis of NS port congtainer business competitiveness, factors affecting the NS portcontainer business competitiveness and find solutions to these factors affecting thecountermeasures is very necessary.In this study, NS port container business as an example of diagnosis research on businesscompetitiveness of port container. This paper mainly adopts the method of combiningqualitative analysis with quantitative analysis,through the collation, analysis and research ofGuangzhou port intermal data and related information disclosure, and related personnel of theenterprise enterviews and questionnaires, the target can objectively evaluate NS port containerbusiness compteitiveness, factor affecting the NS port container buinenss competitiveness andfind how to deal with the Countermeasures of thes factors.This study starts with the literrature review, introduces some of today’s home and abroadon the port competitiveness of a number of cutting-dege research,summarizes the existing onthe impact of container port competitiveness evalration index and methods and the possibleinfluece factors. Then focus on the NS container port competitiveness of the data collectionand data analysis, the endexes of the NS container port competitiveness level of extractionand analysis.Data shows, index effcet of NS port competitiveness mainly include: portlocation, port infrastructure, the cost of logistics, port soft environment, port management,value-added services to meet the needs of the extent of these six aspects. And every kinds ofindexes can be divided into several small index: the economic hinterland of port size, portfacilities, port operation efficiency, the ship made21aspects, the service level of the logisticscost, the use of information technology degree. According to the expert evaluation method,this research will these indexes compiled the questionnaire, through the ananysis of the results of the questionnaire, evaluation between NS port container business is the lever ofcompetitiveness and the main rivals.By analyzing the faceors affecting NS container port competitiveness and the specificimpact analysis, this study believes that through the introduction of partnership, strengthenstrategic alliances; consolidate and continue to develop domestic sources; actively developforeign trade transportation; optimum route structure; competitiveness measure extension ofcargo hinterland to effcetively enhance the NS port container business.