The Research Of The Cd Company’s Transforming From Traditional Forwarder Service To Modern Logistics

With the quickening of global economic integration process and increasing of open-door tooutside world degree, the development of logistics highlight important in the globaleconomic development. The logistics enterprises and freight forwarders rise in our country.However, the traditional freight forwarding corporations have some problems in businessmodel, service area, management philosophy, and operation procedure and informationtechnology. The traditional freight forwarding corporations have a big distance withlarge-scale logistics enterprises and the ones in developed countries; they do not realize theintegration of logistics. Being faced with the more and more intense market competition,Chinese logistics freight service industry urgently need to transfer the business by means ofnew ideas, new theories and new ways. And acquire the opportunity of survival anddevelopment in a rat race. The paper studies use the methods of document analysis,comparative analysis, analytic induction and case study, compare the difference of freightforwarding service industry and modern logistics industry, summarize the difference onbusiness model and the feasibility and conditions of the transformation, find the feasibleapproach for traditional forwarder service industry to transform into modern logistics. Andput the CD Company as the research object, analysis and research the problems that will befaced when forwarder service industry transforming to modern logistics, put forwardimprovement methods, and introduce the concept of supplier chain management. Analysisthe outside developing environment of CD Company finds the suitable strategies for CDcompany transforming to modern logistics. Aim at solving the problems of transforming.