The Marketing Channel’s Re-organization And Expanding Of Heze Mobile Corporation

With the development of mobile communication technology and market businessmatures, mobile customers can enjoy more and more businesses and services, of course,business and service delivery is achieved through a variety of marketing channels. Operatorsof competition by price competition, product competition gradually turned to the marketingchannel competition.Marketing channel construction quality and competitive size, hasbecome a key to the success of the competition in the market, in large part, the amount ofmarketing channels, operational quality is good or bad as well as the degree of perfection,operational efficiency, determine a carrier’s market share.“Marketing channels, the world "isnot an exaggeration. Especially full-service operation, the four network integrationenvironment, the construction and management of marketing channels is even more importantand urgent.In Heze mobile company’s marketing channel as the research object, on the Heze mobilecompany’s marketing channel is analyzed, the existing marketing channel the composition,function, management structure, etc are analyzed, combined with the communications marketcompetition situation, find out the problems existing in the marketing channel constructionand management, these problems include marketing channel loyalty reduce, profitability,management does not reach the designated position, etc. Put forward the future developingtrend of marketing channel construction and management, operators how to scientific andreasonable marketing channel choice seamless coverage, reasonable layout principle,elaborated the future Heze mobile companies how to solve the problems of marketingchannels, to further strengthen the marketing channel construction and managementcountermeasures are put forward. In the current increasingly fierce competition in thetelecommunication market environment, the conclusion has a certain universal significanceand higher application value and for mobile operators how to build a reasonable system ofmarketing channel, enhance the enterprise the core competitive ability, win the market competition has important reference value.