The Study Of Marketing Channel Construction And Management Of Xing An Meng Branch Co. Of China Network Communication Co., Ltd

This text approval elaborate the marketing channel constucts related notion, emphasizing to analyze marketing channel's characteristics of Xing an meng branch corporation of China network communication corporation, get some proposals for the building of marketing channel of Xing an meng branch corporation,get final win user,capture market of the key is the fair consortium to the factorial effective management.The China networking communication corporation give the marketing channel handling under of definition for:Make use of the factorial resource and ability through an effective to hit the net the process of the business heading, final raise the market share and the competitive edge of the net quickly.The so-called marketing channel design decision,mean according to the product features and the target market, according to economical,controllable, perpetual standard to recognize the marketing channel company's type, pr.layer marketing channel company's magnitude and marketing channel company;The marketing channel administrative decision then points the selection, motivating toward the marketing channel member and appraisals,and according to the action and the marketing the environmental change of fixed cost steers betterment to the whole marketing channel.In the past,the marketing channel of the Xing an meng branch corporation was mainly a business hall and a big client marketing department, the design of its marketing system mainly was the environment of the per seller action to design of, is a kind of with carry out the process of user buying but design of business system, what to carry out was in the sales that people say of sell amid the link. Now,the Xing An Meng branch corporation action environment took place to turn over for a day,the change of fixed cost of the ground,the action and the vocation environment proposed new requirement to the telecommunication...